Sonar: The Free Amazon Keyword Research Tool from Sellics
Amazon keyword research done with real data from actual customer search queries
How does the Sonar Amazon Keyword Tool work?
All keyword suggestions in Sonar are based only on real search queries of Amazon shoppers. Using complex algorithms we can detect what shoppers are searching for on Amazon and collect the search terms in our database. Sources other than Amazon itself (e.g. Google) aren’t taken into account as the search behaviour differs significantly; This way, we can make sure that the only Amazon keywords recommended are ones that are relevant to Amazon..
How can I optimize my keywords with the Sonar Amazon Keyword Tool?
Keyword optimization on Amazon is comprised of two steps: In the first, thorough Amazon keyword research must be conducted to find all relevant keywords. This can be done quickly and easily with an Amazon keyword tool like Sonar. In the second step, the researched keywords have to be added to the Amazon product. You can find tips on keyword optimization in our blog - including case studies on the effect of keyword placement on listing visibility.
How does Sonar calculate search volume of keywords on Amazon?
Because Amazon itself doesn’t provide any information on search volume, the Amazon search volumes in Sonar are based on our own research from our own algorithm. With the help of complex calculations for probability of appearance as well as many other diverse key figures, Amazon search volume can be calculated for every keyword..
Which other Amazon Keyword Analyses should be conducted?
After successfully finishing Amazon keyword research and product optimization, it’s recommended to observe ranking development of the optimized keywords. This is the only way to be sure that the optimizations you’ve done have actually lead to an improvement in rankings. You can track the rankings of your keywords easily - and every day - with the Ranking Tracker from Sellics.
Can Sonar be used for Kindle and E-Book Keywords too?
Yes! You can also research Amazon keywords for Kindle and ebooks. The keyword database contains all search queries that have been entered into Amazon in all product categories.
Which Amazon Marketplaces does the keyword tool cover?
Right now, Sonar covers the largest Amazon markets: Germany and USA. However, the remaining marketplaces will follow soon. Find out about it first by signing up to the Sellics Newsletter
Extra Amazon keyword optimization tips
The most important (and relevant) keywords should be placed in the product listing’s title in order to maximize visibility for these keywords. For more information on listing optimization, check out this comprehensive Complete Guide to Amazon SEO. And if you want to find Amazon PPC keywords, Sonar is great for that too. It’d be smart to read up on the Sponsored Product Tips in the Sellics blog for ways to find new keywords for your campaigns.
The Ultimate Amazon Keyword Generator
Keywords are a requirement for a product to even be found at all in Amazon’s search results. A product will appear in search results only when all keywords of a customer’s search query are contained in the listing. Keywords, therefore, are a decisive factor for visibility and also traffic to a listing page. Want to know more about the role of keywords in Amazon SEO? Check out the Sellics blog here.